Available for October '25

Your next chapter of
growth, with intention

Your next chapter of growth, with intention

I build sustainable growth engines for startups tired of chasing growth hacks.

Growth levers to
build your momentum.

Alwin

Growth Partner

80+

Companies supported

$50M+

Pipeline influenced

>$5M

Capital managed

Juan

Verified since April 2019

Trust is the cornerstone of Airbnb's community, and identity verfication is part of how we build it.

Alwin

Growth Partner

80+

Companies supported

$50M+

Pipeline influenced

>$5M

Capital managed

Juan

Verified since April 2019

Trust is the cornerstone of Airbnb's community, and identity verfication is part of how we build it.

Some of the tools I use

Hubspot

Clay

Amplitude

Braze

Loveable

Make

Segment

Semrush

SEO/AEO

Product-Led Growth

Go-To-Market Strategy

AI Automation & Workflows

Product-Market Fit Validation

Growth Experimentation & Testing

Product Messaging

Lifecycle Marketing

"Working with Alwin has been an absolute pleasure. He embodies a can-do attitude and is always looking to see how he can be of help. Combined with his sharp growth skillset, he significantly helped us reframe our product positioning to improve our top of funnel interest."

Saurav P.

Co-Founder at Augment

"Working with Alwin has been an absolute pleasure. He embodies a can-do attitude and is always looking to see how he can be of help. Combined with his sharp growth skillset, he significantly helped us reframe our product positioning to improve our top of funnel interest."

Saurav P.

Co-Founder at Augment

What that
actually looks like.

01

Deep Dive & Diagnosis

Let’s start by building your strategic foundation. I’ll diagnose your entire growth model to create a data-driven roadmap for scalable, targeted growth.

KEY DELIVERABLES

Comprehensive Growth Audit

A full analysis of your ICPs, channels, funnels, and tech stack to identify the gaps in your current growth efforts.

Unified Go-To-Market Blueprint

Connecting marketing, sales, and product efforts to define the highest-impact opportunities across your customer journey.

Prioritized Roadmap & Hypotheses

An actionable roadmap of "big bet" experiments, framed as clear, testable hypotheses.

01

Deep Dive & Diagnosis

Let’s start by building your strategic foundation. I’ll diagnose your entire growth model to create a data-driven roadmap for scalable, targeted growth.

KEY DELIVERABLES

Comprehensive Growth Audit

Unified Go-To-Market Blueprint

Prioritized Roadmap & Hypotheses

02

System Design & Implementation

Once we’ve established your go-to-market strategy, we’ll design the core growth loops to power your engine for the long term.

KEY DELIVERABLES

Scalable Acquisition Engine

We'll build your primary growth loop – a repeatable process for attracting your ideal customers at scale.

Activation & Onboarding Automation

We'll construct intelligent, automated workflows that guide users from "aha moment" to activation and beyond.

AI-Powered Growth Stack

We’ll modernize your growth stack, built with tools like Clay and n8n to automate workflows and give your team compounding leverage.

02

System Design & Implementation

Once we’ve established your go-to-market strategy, we’ll design the core growth loops to power your engine for the long term.

KEY DELIVERABLES

Scalable Acquisition Engine

Activation & Onboarding Automation

AI-Powered Growth Stack

03

Accelerate & Empower

Finally, we’ll finetune your performance and build the in-house expertise to ensure your growth compounds over time.

KEY DELIVERABLES

Install the Growth Cadence

We’ll establish a permanent team rhythm of high-tempo testing and analysis, focused on your North Star Metrics.

Build Compounding Loops

We'll use our initial success as a blueprint to build and validate new, foundational growth loops for your business.

Create a Turnkey Growth Asset

I’ll document your new systems into a centralized Knowledge Hub, creating a scalable framework to empower your team.

03

Accelerate & Empower

We tune each system for peak performance and build the in-house expertise to ensure your growth continues to compounds over time.

KEY DELIVERABLES

Install the Growth Cadence

Build Compounding Loops

Create a Turnkey Growth Asset

A few of my
proudest partnerships.

Prenuvo

Prenuvo

Prenuvo

From zero to hero – growth from organic search became Prenuvo’s most valuable traffic source, contributing to 24% of online booked revenue.

Scaled SEO/AEO to 24% of MRR

Scaled SEO/AEO to 24% of MRR

2X keywords ranking on first page of Google

2X keywords ranking on first page of Google

46% increase in site sessions over first 4 months

46% increase in site sessions over first 4 months

Created optimized local SEO blueprint for all 24 clinics

Created optimized local SEO blueprint for all 24 clinics

Ramped up 50+ content pages

Ramped up 50+ content pages

"Before working with Alwin, our focus on organic search was not a major growth program for us. What I appreciated most was his ability to take my requirements and implement them into a strategy with a clear 30-60-90 day plan. We had consistent weekly calls, he delivered on executive-level reporting, but most importantly, he created a scalable pipeline for us that delivered 24% of our revenue every month.

We saw a significant and sustained increase in organic traffic from multiple sources, as well as a lot more pages ranking for keywords that were a priority for us."

Nadya V.

Director of Growth Marketing at Prenuvo

What you can expect
working together.

Clear Roadmap

OKR planning goes from guesswork to data-driven confidence that provides a clear path forward.

Cross-Functional Team Alignment

Sales and marketing finally has a unified, automated system to work from.

Confidence to Go-To-Market

A repeatable, scalable GTM strategy you can get buy-in for and double-down on.

Founder Focus

Founders get back to focusing on product and vision, knowing their growth engine was running.

Bottomline Transparency

A direct, measurable effect of growth efforts on your bottom-line revenue.

Streamlined Operations

An automated, closed-loop growth system that works for you, not against you.

My journey
that's led me to you.

Alwin Wong

Fractional Growth Partner
Avid photographer
Lover of laptop stickers

Fractional Growth Partner
Avid photographer
Lover of laptop stickers

My work history

My work history

EQ Bank

Senior Growth Lead

Aug 2023 - Nov 2024

Moves

Growth Lead

May 2020 - Apr 2023

Voiceflow

Senior Growth Marketing Manager

Sep 2019 - Apr 2020

Show all

EQ Bank

Senior Growth Lead

Aug 2023 - Nov 2024

Moves

Growth Lead

May 2020 - Apr 2023

Voiceflow

Senior Growth Marketing Manager

Sep 2019 - Apr 2020

Show all

EQ Bank

Senior Growth Lead

Aug 2023 - Nov 2024

Moves

Growth Lead

May 2020 - Apr 2023

Voiceflow

Senior Growth Marketing Manager

Sep 2019 - Apr 2020

Show all

Now based in Vancouver, I’ve spent 10+ years working in SF and Toronto. Across multiple industries, functions, and company stages. Often as the first marketing hire.

My career started in sales. Then customer success. And ultimately, in growth – giving me a deep understanding of the entire customer lifecycle. But regardless of the role, I noticed most companies struggle for growth with siloed teams and disjointed GTM efforts. 

Where I found success is by helping teams reframe and build a cohesive growth strategy instead of pursuing an endless list of 'shot-in-the-dark' initiatives. 

There’s no silver bullet to growth. But with a focus on first principles (and the help of AI), we'll find a way to sustainably fuel your growth engine. 

Your questions,
answered.

01

What is a fractional Head of Growth?

As a fractional Head of Growth, I provide senior-level strategic leadership on a part-time (or "fractional") basis. You get the expertise, systems-thinking, and experience of a full-time leader to build your growth engine without the full-time costs.

02

Who is the ideal partner for GrowthFuel?

My ideal clients are typically early stage Seed to Series A startups that have found initial product-market fit but are struggling to build a scalable, repeatable growth model. You're looking to get past the point of random tactics and blind "growth hacks" and are ready to build a sophisticated, sustainable growth engine for the long term.

03

What does a typical engagement look like?

Engagements are typically at minimum 3-6 months with set ‘work days’ and weekly cadences to ensure we can build rituals that make a meaningful impact.

With every engagement, I conduct a Growth Diagnostic to analyze your entire current growth efforts. From there, we design and implement a focused growth model, build the necessary systems (enabled by AI if need be), and establish the metrics and rituals to run it. It's a hands-on, collaborative process from start to finish.

04

Do you execute the work or just provide the strategy?

My primary role is strategy and systems-building. I design the engine and build the core infrastructure that’s tailored for your business. While I don't typically handle day-to-day execution like writing social media posts or designing creatives, I work closely with your existing team to enable them to run the engine we build together. If there are gaps, I can help hire or tap on the right people to help. 

05

How long will it take to see results?

I’ll aim for early tactical wins within the first 60 days to build momentum and validate our hypotheses. However, the real goal is to build a sustainable engine, and its compounding effects typically become significant after the 3-6 month mark. This is a long-term investment in your company's core growth competency, not a short-term fix.

01

What is a fractional Head of Growth?

As a fractional Head of Growth, I provide senior-level strategic leadership on a part-time (or "fractional") basis. You get the expertise, systems-thinking, and experience of a full-time leader to build your growth engine without the full-time costs.

02

Who is the ideal partner for GrowthFuel?

My ideal clients are typically early stage Seed to Series A startups that have found initial product-market fit but are struggling to build a scalable, repeatable growth model. You're looking to get past the point of random tactics and blind "growth hacks" and are ready to build a sophisticated, sustainable growth engine for the long term.

03

What does a typical engagement look like?

Engagements are typically at minimum 3-6 months with set ‘work days’ and weekly cadences to ensure we can build rituals that make a meaningful impact.

With every engagement, I conduct a Growth Diagnostic to analyze your entire current growth efforts. From there, we design and implement a focused growth model, build the necessary systems (enabled by AI if need be), and establish the metrics and rituals to run it. It's a hands-on, collaborative process from start to finish.

04

Do you execute the work or just provide the strategy?

My primary role is strategy and systems-building. I design the engine and build the core infrastructure that’s tailored for your business. While I don't typically handle day-to-day execution like writing social media posts or designing creatives, I work closely with your existing team to enable them to run the engine we build together. If there are gaps, I can help hire or tap on the right people to help. 

05

How long will it take to see results?

I’ll aim for early tactical wins within the first 60 days to build momentum and validate our hypotheses. However, the real goal is to build a sustainable engine, and its compounding effects typically become significant after the 3-6 month mark. This is a long-term investment in your company's core growth competency, not a short-term fix.

01

What is a fractional Head of Growth?

As a fractional Head of Growth, I provide senior-level strategic leadership on a part-time (or "fractional") basis. You get the expertise, systems-thinking, and experience of a full-time leader to build your growth engine without the full-time costs.

02

Who is the ideal partner for GrowthFuel?

My ideal clients are typically early stage Seed to Series A startups that have found initial product-market fit but are struggling to build a scalable, repeatable growth model. You're looking to get past the point of random tactics and blind "growth hacks" and are ready to build a sophisticated, sustainable growth engine for the long term.

03

What does a typical engagement look like?

Engagements are typically at minimum 3-6 months with set ‘work days’ and weekly cadences to ensure we can build rituals that make a meaningful impact.

With every engagement, I conduct a Growth Diagnostic to analyze your entire current growth efforts. From there, we design and implement a focused growth model, build the necessary systems (enabled by AI if need be), and establish the metrics and rituals to run it. It's a hands-on, collaborative process from start to finish.

04

Do you execute the work or just provide the strategy?

My primary role is strategy and systems-building. I design the engine and build the core infrastructure that’s tailored for your business. While I don't typically handle day-to-day execution like writing social media posts or designing creatives, I work closely with your existing team to enable them to run the engine we build together. If there are gaps, I can help hire or tap on the right people to help. 

05

How long will it take to see results?

I’ll aim for early tactical wins within the first 60 days to build momentum and validate our hypotheses. However, the real goal is to build a sustainable engine, and its compounding effects typically become significant after the 3-6 month mark. This is a long-term investment in your company's core growth competency, not a short-term fix.

Headshot of *Designer Name*

Ready to scale?
Let's start a conversation.

Ready to scale?
Let's start a conversation.

Ready to scale?
Let's start a conversation.

Learn more about how I work and how I can help you and your business take the next step.

Learn more about how I work and how I can help you and your business take the next step.

Learn more about how I work and how I can help you and your business take the next step.

Let's

scale

build

create

incredible work together.

Email

alwin@grwthfuel.co

Call Me

Social

© 2025 Growth Fuel Inc.

Website designed and built by Flatwell Inc.

ALWIN

Let's

scale

build

create

incredible work together.

Email

alwin@grwthfuel.co

Call Me

Social

© 2025 Growth Fuel Inc.

Website designed and built by Flatwell Inc.

ALWIN

Let's

scale

build

create

incredible work together.

Email

alwin@grwthfuel.co

Call Me

Social

© 2025 Growth Fuel Inc.

Website designed and built by Flatwell Inc.

ALWIN