Available for Q1 ’27
I build sustainable growth engines for startups tired of chasing growth hacks.
Growth levers to
build your momentum.
Some of the tools I use
Hubspot
Clay
Amplitude
Braze
Loveable
Make
Segment
Semrush
SEO/AEO
Product-Led Growth
Go-To-Market Strategy
AI Automation & Workflows
Product-Market Fit Validation
Growth Experimentation & Testing
Product Messaging
Lifecycle Marketing
What that
actually looks like.
A few of my
proudest partnerships.
From zero to hero – growth from organic search became Prenuvo’s most valuable traffic source, contributing to 24% of online booked revenue.
Scaled SEO/AEO to 24% of online booked revenue
2X keywords ranking on first page of Google
46% increase in site sessions over first 4 months
Created optimized local SEO blueprint for all 24 clinics
Ramped up 50+ content pages
“Before working with Alwin, our focus on organic search was not a major growth program for us. What I appreciated most was his ability to take my requirements and implement them into a strategy with a clear 30-60-90 day plan. We had consistent weekly calls, he delivered on executive-level reporting, but most importantly, he created a scalable pipeline for us that delivered 24% of online booked revenue.
We saw a significant and sustained increase in organic traffic from multiple sources, as well as a lot more pages ranking for keywords that were a priority for us.”
Nadya V.
Director of Growth Marketing at Prenuvo
What you can expect
working together.
Clear Roadmap
OKR planning goes from guesswork to data-driven confidence that provides a clear path forward.
Cross-Functional Team Alignment
Sales and marketing finally has a unified, automated system to work from.
Confidence to Go-To-Market
A repeatable, scalable GTM strategy you can get buy-in for and double-down on.
Founder Focus
Founders get back to focusing on product and vision, knowing their growth engine was running.
Bottomline Transparency
A direct, measurable effect of growth efforts on your bottom-line revenue.
Streamlined Operations
An automated, closed-loop growth system that works for you, not against you.
My journey
that's led me to you.
EQ Bank
Senior Growth Lead
Aug 2023 - Nov 2024
Moves
Growth Lead
May 2020 - Apr 2023
Voiceflow
Senior Growth Marketing Manager
Sep 2019 - Apr 2020
Show all
Now based in Vancouver, I’ve spent 10+ years working in SF and Toronto. Across multiple industries, functions, and company stages. Often as the first marketing hire.
My career started in sales. Then customer success. And ultimately, in growth – giving me a deep understanding of the entire customer lifecycle. But regardless of the role, I noticed most companies struggle for growth with siloed teams and disjointed GTM efforts.
Where I found success is by helping teams reframe and build a cohesive growth strategy instead of pursuing an endless list of 'shot-in-the-dark' initiatives.
There’s no silver bullet to growth. But with a focus on first principles (and the help of AI), we'll find a way to sustainably fuel your growth engine.
Your questions,
answered.
01
What is a fractional Head of Growth?
As a fractional Head of Growth, I provide senior-level strategic leadership on a part-time (or "fractional") basis. You get the expertise, systems-thinking, and experience of a full-time leader to build your growth engine without the full-time costs.
02
Who is the ideal partner for GrowthFuel?
My ideal clients are typically early stage Seed to Series A startups that have found initial product-market fit but are struggling to build a scalable, repeatable growth model. You're looking to get past the point of random tactics and blind "growth hacks" and are ready to build a sophisticated, sustainable growth engine for the long term.
03
What does a typical engagement look like?
Engagements are typically at minimum 3-6 months with set ‘work days’ and weekly cadences to ensure we can build rituals that make a meaningful impact.
With every engagement, I conduct a Growth Diagnostic to analyze your entire current growth efforts. From there, we design and implement a focused growth model, build the necessary systems (enabled by AI if need be), and establish the metrics and rituals to run it. It's a hands-on, collaborative process from start to finish.
04
Do you execute the work or just provide the strategy?
My primary role is strategy and systems-building. I design the engine and build the core infrastructure that’s tailored for your business. While I don't typically handle day-to-day execution like writing social media posts or designing creatives, I work closely with your existing team to enable them to run the engine we build together. If there are gaps, I can help hire or tap on the right people to help.
05
How long will it take to see results?
I’ll aim for early tactical wins within the first 60 days to build momentum and validate our hypotheses. However, the real goal is to build a sustainable engine, and its compounding effects typically become significant after the 3-6 month mark. This is a long-term investment in your company's core growth competency, not a short-term fix.
